To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to
A)Define the target market
B)Profile the target market
C)Both a and b
D)None of the above

Question

Quizplus · Accepted Answer

To take consistent decisions regarding various aspects of marketing such as store decor, product assortment, media, price, service levels, and advertising messages, it is crucial for the marketer to both define and profile the target market. Defining the target market helps in identifying who the potential customers are, while profiling the target market provides deeper insights into their characteristics, behaviors, and preferences.

To Take Consistent Decisions About Store Decor, Product Assortment, Media