Green Scene Co., a struggling start-up firm that needs a huge cash injection, has an environmentally friendly pesticide that is approved for use by commercial organic farmers. The pesticide is made from all-natural ingredients and has great potential. A small investment firm has injected cash in Green Scene. In the context of the BCG matrix, Green Scene is most likely considered a ________.
A) star
B) cash cow
C) dog
D) question mark
E) top gun

Question

Quizplus · Accepted Answer

Green Scene is a struggling start-up firm that needs a huge cash injection, indicating that it is in the early stages of its product life cycle and has not yet established itself in the market. Therefore, Green Scene is most likely considered a question mark in the BCG matrix, which represents a high-growth, high-risk business unit. As the company's product gains market acceptance and the cash injection is used to fuel growth, it has the potential to become a star.