Mega-Big Corp. is interested in buying Soft works, a medical software firm. Soft works is highly regarded by medical practices for ease of use, but hasn't sold well. Two software engineers started the company, but they have made risky financial and poor management decisions. Mega Corp. believes that with proper management the software firm will become an industry leader. In the context of the BCG matrix, Soft works is most likely considered a ________.

Question

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Soft works is described as having made risky financial and poor management decisions, indicating that it is not currently a star or cash cow. It also hasn't sold well, ruling out top gun. The best fit for Soft works in the BCG matrix is as a problem child, also known as a question mark, which has potential for growth but requires significant investment and attention to become a star.