Go Fish Sushi restaurants are primarily located in malls. The restaurants had rapid growth in their first seven years. The owner realizes that adding more restaurants would make it impossible to monitor operations. Therefore, he decides to continue current activities without making major changes. In this case, the owner is most likely pursuing a generic strategy of ________.

Question

Quizplus · Accepted Answer

The owner's decision to continue current activities without making major changes suggests that they are pursuing a stability strategy, which involves maintaining existing products and markets without significant expansion or contraction. The other options (retrenchment, diversification, growth, differentiation) all involve some form of change or expansion, which the owner is not pursuing in this case.

Go Fish Sushi Restaurants Are Primarily Located in Malls