A ________ articulates an organization's reason for existence and defines the unique purpose that sets it apart from competitors and identifies the scope of the company's operations, products, and markets.
A) mission statement
B) functional-level plan
C) value chain
D) marketing strategy
E) value proposition

Question

Quizplus · Accepted Answer

A mission statement defines the purpose and scope of an organization, differentiating it from competitors and guiding its operations. Functional-level plans are more specific and focus on achieving particular goals or objectives, while a value chain refers to the sequence of activities required to produce a product, and a marketing strategy outlines how a company plans to market and sell its products. A value proposition refers to the unique benefit that a product or service offers to customers.

A ________ Articulates an Organization's Reason for Existence and Defines