Today many retailers create apps that customers can download to their smartphones or tablets to be up-to-date on the company's offerings. In the context of situation analysis, which of the following macro-level external environmental factors does this exemplify?
A) Economic factors
B) Natural factors
C) Technological factors
D) Political, legal, ethical factors
E) Sociocultural/demographic factors

Question

Quizplus · Accepted Answer

Creating apps that customers can download to their smartphones or tablets exemplifies technological factors, as it is a product of technological advancements in the retail industry.

Today Many Retailers Create Apps That Customers Can Download to Their