Zenith Homebuilders used to purchase many building lots and erect spec homes (i.e., it gambled that the demand for new houses would be so high that they would sell easily). Since the real estate slowdown, it builds homes only when owners are under contract. In this case, the company is most likely pursuing a generic business strategy of ________.
A) retrenchment
B) stability
C) diversification
D) growth
E) differentiation

Question

Quizplus · Accepted Answer

Zenith Homebuilders is now building homes only when owners are under contract, which is a retrenchment strategy.

Zenith Homebuilders Used to Purchase Many Building Lots and Erect