Inga, marketing manager at Sunshine, a professional preschool center, thinks the firm should start an after-school program for its current clients. This makes sense as she wants to extend the trusting relationship already established with parents and children. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.

Question

Quizplus · Accepted Answer

Inga's idea to start an after-school program for current clients at Sunshine represents a product development strategy according to Igor Ansoff's Product-Market Matrix. This strategy involves offering new products or services to the existing market to grow the business.

Inga, Marketing Manager at Sunshine, a Professional Preschool Center, Thinks