Time Express, a well-established North American delivery service, wants to expand service into Central and South America. According to Igor Ansoff's Product-Market Matrix, this is classified as the ________ strategy.

Question

Quizplus · Accepted Answer

According to Igor Ansoff's Product-Market Matrix, expanding service into new geographic locations is classified as the market development strategy. Therefore, the best choice is E - market development.

Time Express, a Well-Established North American Delivery Service, Wants to Expand