Teel is a plumbing fixture manufacturer's salesperson. He sells to wholesalers, homebuilders, and retailers. His marketing plan calls for going to four trade shows a year. He recently found out that there would be a new Home Show aimed at consumers in his territory and he wants to attend. His boss gives him permission to attend the additional show. Which of the following concepts in successful marketing planning is exemplified in this scenario?

Question

Quizplus · Accepted Answer

This scenario exemplifies the concept of staying flexible in successful marketing planning. Teel's marketing plan included attending four trade shows a year, but he was open to the idea of attending an additional show aimed at consumers in his territory. By being flexible and adjusting his plan, Teel may be able to reach a new audience and potentially increase sales.

Teel Is a Plumbing Fixture Manufacturer's Salesperson