Which of the following helps avoid scrambling to decide how to adjust marketing strategies when performance against a forecast is higher or lower than expected?
A) marketing metrics
B) product development strategies
C) core competencies
D) support activities
E) contingency plans

Question

Quizplus · Accepted Answer

Contingency plans help to avoid scrambling by providing pre-determined strategies for adjusting marketing plans in the event that performance against the forecast is higher or lower than expected. This ensures that decisions can be made quickly and confidently, reducing the risk of negative impacts on the business.

Which of the Following Helps Avoid Scrambling to Decide How