In marketing planning, situation analysis involves identification of competitive strengths, weaknesses, and trends.
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Q1: Salespeople's reports summarizing each sales call are
Q3: Research almost always involves secondary data collection.
Q4: Market research can be a useful tool
Q5: Managers are typically aware of all the
Q6: Not tracking and responding to demographic changes
Q7: In evaluating internal and external information sources,
Q8: A market information system (MIS) is a
Q9: Good marketing research looks to develop answers
Q10: Companies can use demographic data to create
Q11: Open-ended questions allow respondents to express themselves
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