
In evaluating internal and external information sources, companies need to consider not only what information is important but also the source of the data.
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Q2: In marketing planning, situation analysis involves identification
Q3: Research almost always involves secondary data collection.
Q4: Market research can be a useful tool
Q5: Managers are typically aware of all the
Q6: Not tracking and responding to demographic changes
Q8: A market information system (MIS) is a
Q9: Good marketing research looks to develop answers
Q10: Companies can use demographic data to create
Q11: Open-ended questions allow respondents to express themselves
Q12: Primary data are collected specifically for the
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