Primary data are collected specifically for the research question at hand.
Correct Answer:
Verified
Q7: In evaluating internal and external information sources,
Q8: A market information system (MIS) is a
Q9: Good marketing research looks to develop answers
Q10: Companies can use demographic data to create
Q11: Open-ended questions allow respondents to express themselves
Q13: Most companies do a good job of
Q14: Secondary data are collected for some other
Q15: Technology companies such as Apple use market
Q16: Market information systems serve as an information
Q17: The information needs of all marketing managers
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