Sheena, marketing manager for Yaard-Vark Lawn Tractors, is interested in the relationship between the prices of lawn tractors and the level of sales. To test whether increasing prices will lead to a change in sales and, if so, how much of a change, she should use ________ research.

Question

Quizplus · Accepted Answer

Causal research is used to determine cause-and-effect relationships between variables, such as the relationship between price and sales. This type of research often involves manipulating one variable (in this case, price) and observing the effect on another variable (sales).

Sheena, Marketing Manager for Yaard-Vark Lawn Tractors, Is Interested in the Relationship