Vegan Videos has decided to conduct exploratory research to clarify its marketing-related research problem. The company needs to collect primary data using qualitative research, and it needs to collect this data from 10 customers with only one researcher. In this case, Vegan Videos would most likely use a(n) ________ to collect the data and meet its short deadline.

Question

Quizplus · Accepted Answer

Focus groups are a type of qualitative research that involves gathering a small group of people to discuss a particular topic. They are often used to explore new ideas, gather feedback on products or services, or to understand consumer behavior. In this case, Vegan Videos would most likely use a focus group to collect the data because it is a quick and efficient way to gather qualitative data from a small number of customers.

Vegan Videos Has Decided to Conduct Exploratory Research to Clarify