The CEO of Big Wheel Automotive is concerned about declining sales. He has identified his research problem as the fact that his competitors are drawing away his business. He purchases access to J. D. Power's automobile rankings to learn about possible reasons for the shift in consumer purchasing. In this case, the CEO is using ________ to collect secondary data for his research problem.
A) a survey questionnaire
B) a market research organization
C) government sources
D) focus groups
E) unstructured interviews
Correct Answer:
Verified
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