The manager of Big Brand Clothing wants to determine what items consumers are looking for this Christmas so that he can plan his orders. He decides to collect data for the purpose by stationing employees outside the store on a particular Saturday with a list of questions to ask willing shoppers to answer as they pass by. In this case, the manager is using a ________ sampling method to select respondents.

Question

Quizplus · Accepted Answer

The manager is using a nonprobability sampling method as he is stationing employees outside the store and asking willing shoppers to answer his questions. This method is not random and does not give every member of the population an equal chance of being included in the sample. Therefore, options A, B, C, and E are incorrect.

The Manager of Big Brand Clothing Wants to Determine What