The account manager of a market research firm is conducting secondary research on consumer preferences in energy drinks for his clients. His client's drink is 100 percent organic, but all of the secondary data he has found contains only beverages that contain a majority of artificial ingredients. This scenario illustrates the fact that secondary data ________.

Question

Quizplus · Accepted Answer

Secondary data may not fit the research problem exactly as it was not collected specifically for the current research problem. In this case, the secondary data that the account manager found did not match his client's product, which highlights the fact that secondary data may not be entirely relevant to the specific research problem at hand.

The Account Manager of a Market Research Firm Is Conducting