As the marketing manager for National Household Cleaner Co., you are interested in collecting some qualitative primary data about what outcomes consumers want from your products. You would like the customers you study to react to each other's ideas. However, you want information from a wide range of customers from across the country. The best way to achieve this is to use a(n) ________.

Question

Quizplus · Accepted Answer

The best way to achieve this is to use an online focus group. This will allow you to gather qualitative data while ensuring geographical diversity among the participants, and the group format will allow for reactions and discussions among customers. An online focus group also allows for flexibility in scheduling and can be more cost-effective than in-person focus groups.

As the Marketing Manager for National Household Cleaner Co