When examining some secondary data from Uzbekistan, the marketing manager of RS Chemicals notices that the income figures seem high even after conversion to U.S. dollars. He later learns that the government agency that collects this information records total household income rather than per capita income as in most other countries. This demonstrates which issue with secondary data in global markets?

Question

Quizplus · Accepted Answer

The issue with the secondary data in this scenario is comparability. The government agency in Uzbekistan records total household income instead of per capita income, which makes it difficult to compare to other countries that use per capita income as a standard measure.

When Examining Some Secondary Data from Uzbekistan, the Marketing Manager