________ include a set of methods facilitated by technology that utilize individual-level and market-level data to identify and communicate meaningful patterns within the data for the purpose of improving marketing-related decisions.
A) Customer decision systems
B) Computer management systems
C) Marketing databases
D) Structured surveys
E) Marketing analytics

Question

Quizplus · Accepted Answer

Marketing analytics involve the use of technology and data to identify and interpret patterns for the purpose of improving marketing decisions. Options A, B, C, and D are all related to the broader concept of marketing, but do not encompass the specific methods facilitated by technology and data analysis that define marketing analytics.

________ Include a Set of Methods Facilitated by Technology That