________ is an analytic method that predicts a customer's preferences for products or services based on the observed preferences of customers who are perceived to be similar.
A) Collaborative filtering
B) Attribution
C) Targeting
D) Content filtering
E) Content segmenting

Question

Quizplus · Accepted Answer

Collaborative filtering is an analytic method that uses customer data to predict interests and activities by collecting preferences or taste information from numerous users. This method is used to match users with similar preferences and recommends products or services based on other users' behavior.

________ Is an Analytic Method That Predicts a Customer's Preferences