According to the model of the consumer decision process, the environmental forces that affect the consumer decision process include the value proposition, distribution, and marketing communications.

Question

Quizplus · Accepted Answer

Environmental forces in the consumer decision process typically refer to external factors such as social, cultural, technological, economic, and political influences, not to elements like value proposition, distribution, and marketing communications, which are components of a company's marketing strategy.

According to the Model of the Consumer Decision Process, the Environmental