
Values, morals, and beliefs are all part of one's culture.
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Q2: The reference group known as a secondary
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Q5: Gender roles do not change over time
Q6: An attitude is a learned predisposition to
Q8: Delivering value to the customer is the
Q9: Motivation is a system to select, organize,
Q10: According to the model of the consumer
Q11: Internal factors affecting consumer choices include personal
Q12: The two categories of values are cultural
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