Which contemporary theory of motivation believes that satisfying hygiene factors does not create a loyal employee or customer?
A) Maslow's hierarchy of needs
B) Expectancy theory
C) Herzberg's two-factor theory
D) McClelland's achievement motivation theory
E) Aldelfer's ERG theory

Question

Quizplus · Accepted Answer

Herzberg's two-factor theory states that hygiene factors (such as salary, job security, and working conditions) must be met to avoid employee dissatisfaction, but satisfying them alone does not create a loyal employee or customer. Rather, true motivation comes from meeting higher-level needs related to the work itself, such as achievement and recognition.

Which Contemporary Theory of Motivation Believes That Satisfying Hygiene Factors