Managers gain important information such as the beliefs/values of customers by having them check off rating scales that evaluate a product's performance on a list of attributes by using the ________ model.
A) repositioning
B) formalization
C) organizational learning
D) psychographic segmentation
E) multiattribute

Question

Quizplus · Accepted Answer

The given scenario describes the use of a multiattribute model, where customers rate a product's performance on a list of attributes. This model helps managers understand the beliefs and values of their customers by measuring their preferences for different attributes of the product. Through this information, managers can work on improving the product and cater to the needs and wants of their customers more effectively.

Managers Gain Important Information Such as the Beliefs/values of Customers