Karla bought her dress for the recital not because she liked the color and style, but because it made her feel good about herself, and she needed that confidence before performing. This represents the importance of the ________ aspect of a product.

Question

Quizplus · Accepted Answer

The symbolic performance aspect of a product refers to the psychological and emotional impact it has on a consumer's self-image and self-esteem. In this case, Karla's dress made her feel good about herself and boosted her confidence, which is an example of the symbolic performance aspect. The instrumental performance aspect, on the other hand, refers to the functional or utilitarian benefits of a product, such as its quality, durability, and performance. The other options - social aptitude, disposability, and use/nonuse - do not accurately capture the significance of the dress to Karla's emotional state and confidence level.

Karla Bought Her Dress for the Recital Not Because She