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Johnson & Marshall, a Growing Producer of Organic Tea, Creates

Question 88

Multiple Choice
Johnson & Marshall, a growing producer of organic tea, creates a group to make purchase decisions that is made up of people from the purchasing department, senior management with financial knowledge, and engineers with design expertise. This group best represents a(n) ________.

Johnson & Marshall, a growing producer of organic tea, creates a group to make purchase decisions that is made up of people from the purchasing department, senior management with financial knowledge, and engineers with design expertise. This group best represents a(n) ________.


A) ad hoc group
B) gate keeping group
C) data warehouse
D) buying center
E) customer touch point

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