__________, which are products or services that have been standardized for all markets, are becoming increasingly important in international marketing efforts.
A) Global products
B) Domestic products
C) Local products
D) Regional products
E) Select

Question

Quizplus · Accepted Answer

Global products are standardized products or services that are marketed globally. As companies expand internationally, they seek to promote a consistent brand image and message, and global products help to achieve this goal. Global products can range from physical products like Coca-Cola to intangible services like consulting or financial services.

__________, Which Are Products or Services That Have Been Standardized