The razor is an example of a product that appeals to both men and women, but companies figured out that ________.
A) the same product class cannot be used to attack different gender markets
B) grooming equipment may be needed by men but certainly not by women
C) there are different needs and wants for the same product category among different genders
D) markets should not be segmented based on gender
E) all products are clearly marketed for the primary consumption of both men and women

Question

Quizplus · Accepted Answer

Companies realized that while men and women may use the same product category (razors), their needs and wants within that category differ. For example, women may prefer a razor with a pivot head to accommodate curves, while men may prefer a razor with multiple blades for a closer shave. By recognizing and catering to these differences, companies can better target and appeal to each gender market.

The Razor Is an Example of a Product That Appeals