The local sandwich shop has always sold calorie-laden sandwiches and recently introduced six new sandwiches featuring vegetables and lower-calorie meats and cheeses to appeal to health-conscious customers. What strategy is the sandwich shop pursuing?
A) repositioning
B) one-to-one marketing
C) concentration
D) tertiary target marketing
E) 80/20 rule

Question

Quizplus · Accepted Answer

The sandwich shop is pursuing repositioning by introducing new sandwiches featuring vegetables and lower-calorie meats and cheeses to appeal to health-conscious customers. This is a strategy aimed at repositioning the sandwich shop's brand image in the market.

The Local Sandwich Shop Has Always Sold Calorie-Laden Sandwiches and Recently