Millie prefers to stay at the Omni Hotel rather than the Embassy Suites because she knows the Omni provides high-end bedding, luxurious robes and toiletry products for every customer. What differentiation factor is affecting Millie's decision?
A) innovative
B) convenience
C) price
D) personnel
E) service

Question

Quizplus · Accepted Answer

Millie's decision is based on the level of service provided by each hotel, specifically the high-end amenities offered by the Omni Hotel. This differentiation factor is related to the quality of service.

Millie Prefers to Stay at the Omni Hotel Rather Than