Late majority are product followers who are price-sensitive and risk-averse.

Question

Quizplus · Accepted Answer

The late majority are typically cautious about new products and are often influenced by the opinions of others. They tend to be price-sensitive and prefer to wait until a product has been established in the market before adopting it, which makes them product followers. Additionally, they are risk-averse and are hesitant to try new products until they feel confident that they are reliable and effective.

Late Majority Are Product Followers Who Are Price-Sensitive and Risk-Averse