Unsought goods are characterized as being the kinds of goods that consumers ________.
A) purchase solely for business purposes
B) do more research on and compare across product dimensions such as color, size, features, and price
C) frequently purchase and have little interest in seeking new information about
D) would rather not purchase at all
E) purchase solely for personal purposes

Question

Quizplus · Accepted Answer

Unsought goods are products that consumers do not actively seek to purchase, and may actually prefer not to have to purchase at all. Examples of unsought goods include funeral services, insurance policies, and medical procedures.

Unsought Goods Are Characterized as Being the Kinds of Goods