The introduction phase of the product life cycle for an industry is usually characterized by ________.
A) high profits
B) no profits
C) high sales
D) low marketing costs
E) low product development costs

Question

Quizplus · Accepted Answer

During the introduction phase of the product life cycle, there are typically no profits because the focus is on developing and launching the product, and marketing and promotional costs are usually high. Sales are also typically low as the product is being introduced to the market. Product development costs may be high as well, as the company invests in research and development to create and refine the new product.

The Introduction Phase of the Product Life Cycle for an Industry