The perceived quality of a brand enables companies to extend the product range, can lead to a price premium opportunity, and is a differentiator in the market.

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Perceived quality can have several advantages for a brand, including the ability to expand the product line, charge a premium price, and stand out from competitors. Customers often associate high quality with reliability, durability, and superior performance, which can inspire greater brand loyalty and repeat purchases. Additionally, a strong brand reputation can attract new customers and create positive word-of-mouth marketing.

The Perceived Quality of a Brand Enables Companies to Extend