Family branding separates the company from the brand, which insulates the company if there is a problem with the brand.

Question

Quizplus · Accepted Answer

Family branding involves marketing several different products under the same brand name, which means the company and the brand are closely linked, not separated. If there's a problem with one product, it can affect the perception of the entire brand and potentially the company.

Family Branding Separates the Company from the Brand, Which Insulates