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Which of the These Reflects a Customer Brand Role

Question 25

Multiple Choice
Which of the these reflects a customer brand role?

Which of the these reflects a customer brand role?


A) Brands offer legal protection for a product through a trademark.
B) Brands convey information about a product.
C) Brands enable companies to defend essential product elements.
D) Brands provide competitors with a benchmark against which to compete.
E) Brands offer an effective and efficient methodology for categorizing products.

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