When Maria purchases laundry detergent, she is able to easily recall and process information about Tide, but not the other brands. Which benefit of brand equity for customers does this exemplify?
A) generalized warranty
B) brand strategy
C) brand associations
D) perceived bonuses
E) specific warranty

Question

Quizplus · Accepted Answer

This exemplifies the benefit of brand associations in which Maria has a strong memory and association with the Tide brand.

When Maria Purchases Laundry Detergent, She Is Able to Easily