Dell used its brand to expand into new areas including printers and consumer electronics such as LCD and plasma televisions. Dell engaged in a ________ extension.
A) natural
B) line
C) random
D) category
E) basic

Question

Quizplus · Accepted Answer

Dell expanded into a new product category which is consumer electronics such as LCD and plasma televisions, making it a category extension.

Dell Used Its Brand to Expand into New Areas Including