Pierre Cardin partnered with several other product manufacturers and attached its name to a wide assortment of products including clothing, housewares, and even cosmetics. Eventually, its brand image became diluted and lost its influence as a luxury manufacturer. Which of the following disadvantages of cobranding does this example illustrate?
A) loss of control
B) overexposure
C) lack of perceived quality
D) lack of brand awareness
E) accommodation

Question

Quizplus · Accepted Answer

The example illustrates the disadvantage of overexposure, as the Pierre Cardin brand became attached to too many different products, which diluted its brand image and reduced its influence as a luxury manufacturer.

Pierre Cardin Partnered with Several Other Product Manufacturers and Attached