The marketing manager of a store brand pain reliever is designing the package for its new gel-coated capsules. Her main concerns are to design a package that prevents tampering with its contents and keeps children from accessing the product without adult assistance. On which of the following objectives of packaging is the marketing manager focusing?
A) protection
B) aesthetics
C) communication
D) harmony
E) usage promotion

Question

Quizplus · Accepted Answer

The marketing manager is primarily focused on the objective of protection, specifically preventing tampering and keeping children from accessing the product without adult assistance.

The Marketing Manager of a Store Brand Pain Reliever Is