Procter & Gamble wanted Crest Vivid White Toothpaste to stand out from competitor brand toothpastes on store shelves, so it created a stand-up package and used a graphics-heavy box. In the context of objectives of packaging, the company focuses on ________.
A) usage promotion
B) quality
C) protection
D) harmony
E) communication

Question

Quizplus · Accepted Answer

The use of graphics-heavy box indicates that the objective of packaging was communication, i.e., to stand out from competitors and attract consumer attention.

Procter & Gamble Wanted Crest Vivid White Toothpaste to Stand