Feather Tissues Inc. decided to change the color of its tissue box from red to blue because blue was thought to be visually pleasing to consumers at the time of purchase. The change in color represents the ________ aspect of packaging.
A) utility
B) aesthetic
C) communicative
D) innovative
E) protective

Question

Quizplus · Accepted Answer

The change in color from red to blue was done to make the packaging visually pleasing, which falls under the aesthetic aspect of packaging.