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Mrs Butterworth's Syrup Comes in a Bottle Shaped Like a Woman

Question 68

Multiple Choice
Mrs. Butterworth's syrup comes in a bottle shaped like a woman. The intent of this type of packaging is to transfer critical brand messages quickly through design cues since many competitor syrup brands come in teardrop-shaped bottles. The unique shape of the Mrs. Butterworth's bottle fulfils which objective of packaging?
A) usage promotion
B) quality
C) communication
D) harmony
E) protection

Mrs. Butterworth's syrup comes in a bottle shaped like a woman. The intent of this type of packaging is to transfer critical brand messages quickly through design cues since many competitor syrup brands come in teardrop-shaped bottles. The unique shape of the Mrs. Butterworth's bottle fulfils which objective of packaging?


A) usage promotion
B) quality
C) communication
D) harmony
E) protection

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