Treating employees as customers and developing systems and benefits that satisfy their needs is called ________.
A) marketing for profit
B) employee induction
C) market orientation
D) internal marketing
E) green marketing

Question

Quizplus · Accepted Answer

Treating employees as customers and developing systems and benefits that satisfy their needs is called internal marketing. This approach recognizes that employees are valuable stakeholders of the organization, and their satisfaction and motivation have a direct impact on customer satisfaction and organizational performance. Internal marketing involves applying marketing principles and techniques to attract, retain, and engage employees, and create a positive organizational culture.

Treating Employees as Customers and Developing Systems and Benefits That