________ is a critical component that plays into a customer's assessment of the value afforded by a firm and its offerings.
A) Price
B) Cost
C) ROI
D) Markup
E) Skimming

Question

Quizplus · Accepted Answer

Price is the amount a customer pays to purchase a product or service. It is one of the primary factors that customers consider when evaluating the value of a firm's offerings. A reasonable price relative to the quality and features of the product or service can significantly influence a customer's purchasing decision, while a high price may discourage them from buying. Therefore, setting the right price is crucial for a firm to increase its perceived value to the customer.

________ Is a Critical Component That Plays into a Customer's