A strategy of ________ addresses the objective of entering a market at a relatively high price point.
A) penetration pricing
B) price skimming
C) target ROI
D) competitor-based pricing
E) value pricing

Question

Quizplus · Accepted Answer

Price skimming is a pricing strategy where a company sets a high price for its product or service during the initial stage of its release. This strategy is typically used for innovative or unique products where there is less competition and the company can capitalize on the early adopters who are willing to pay a premium price. Therefore, price skimming is the best choice to address the objective of entering a market at a relatively high price point.

A Strategy of ________ Addresses the Objective of Entering a Market