Mark owns a driving range in New York City. He has taken notice of the three competitors who are located very close to his business. Mark decides to look at his competitors' pricing and then determine his best pricing strategy based on all of the information. In this scenario, Mark is utilizing ________.
A) penetration pricing
B) price skimming
C) target ROI
D) competitor-based pricing
E) value pricing

Question

Quizplus · Accepted Answer

Mark is utilizing competitor-based pricing by examining the pricing of his competitors and using that information to determine his own pricing strategy.

Mark Owns a Driving Range in New York City